Integrated campaign to launch the new Jaguar F-Pace at Frankfurt Motorshow. Taking the project from concept to completion – generating storyboards, art direction, design, overseeing retouching, CGI and video edit as well gaining client approval. Produced at FP Creative.
1. Tease Phase Testing Films
Partnering with FutureDeluxe to build a CGI ‘wind tunnel’ to blow particles onto a car model, to generate a camouflage wrap to hide the car's detail – for example, ice for the cold weather testing.
2. Launch Film
Seeing the car for the first time, with all the parts finally coming together. Shoot production and CGI: Intro, DOP: Al Clark
3. Launch Assets
Extensive set of location and studio images for release to the media, brought together in a hardback book. Design direction rolled out across launch events, infographics, technical seminars and literature.